Hollywood Park

This entertainment district is just under 300 acres of ongoing development. While SoFi Stadium is currently its cornerstone property, Hollywood Park is also home to a retail district, Lake Park, parking lots, and is slated for future development for years to come. Thus, our wayfinding, signage, advertising, and branding has been designed to adapt with future growth through digital messaging. This project was accomplished through extensive coordination with the landscape architect, civil engineers, electrical, and data consultants.